Bonnie Blair COUNTRY: U.S.A. EVENT: Speed Skating

The most successful U.S. Olympic woman of all time-five golds and one bronze over three Olympiads-will appear on a box of cereal. Soon, Blair, 29, will return to college and major in physical education-a path to becoming a skating coach. As book and movie offers rolled in last week, Dan Jansen, 28, was on the road-pushing NFL Properties at a sporting-goods show in Munich. Jansen, who has three years to go for a marketing degree, says he isn’t sure how much to sell himself.

Peter Forsberg COUNTRY: Sweden EVENT: Ice Hockey

Even before Sweden’s hockey team won its medal, NHL great Wayne Gretzky dubbed him the best young player in the world. The self-effacing Swede, 20, recently signed a three-year, $4 million contract with the Quebec Nordiques, where he’ll report in April with hopes of living up to Gretzky’s advance billing. “I like to play hockey,” he says. “I want to play in the best league. see how good I can be.”

Trace Worthington COUNTRY: U.S.A. EVENT: Aerial Skiing

Trace the aerial-skiing Ace came to Lillehammer with dreams of gold-medals and moola. But when the medals were awarded last week, he finished behind a Swiss and two Canadians. Now it’s back to the old trampoline-on which he’ll perform at Target stores across America while dreaming of the 1998 Games in Nagano, Japan. “I can’t sell myself if I’m not training hard,” says Worthington, 24.

Torvill and Dean COUNTRY: Britain EVENT: Ice Dancing

Maybe they got robbed and maybe they didn’t, but now they cash in: T and D’s final tour begins in May, and more than 40,000 tickets were ordered last week. After the tour, Jayne Torvill, 36, plans on motherhood, and coaching. Christopher Dean, 35, plans to marry U.S. skater Jill Trenary and work as an ice-dance choreographer. Figure-skater Brian Boitano, 30, wants one last hurrah-at the World Championships near Tokyo in March. Then he wants to make another skating movie. “I love skating more than anybody,” he says.

Johann Olav Koss COUNTRY: Norway EVENT: Speed Skating

What a difference a country makes. Koss, 25, took three gold medals in speed skating to Jansen’s one. But being a national hero in a country of 4 million people has its limits. Koss has made some commercials for the Norwegian Speedskating Union and may do a few more, but his plans now revolve almost exclusively around completing medical school. “I didn’t need to succeed to have a good life after the Games,” says Koss.